Read articles written by the authors of Getting to Plan B

John Mullins, Management-Issues, "The business planning conundrum "
http://ww.management-issues.com/2010/9/2/opinion/the-business-planning-conundrum.asp

John Mullins & Randy Komisar, MIT Sloan Management Review, "A Business Plan? Or a Journey to Plan B?"
http://sloanreview.mit.edu/the-magazine/articles/2010/spring/51302/a-business-plan-or-a-journey-to-plan-b/

John Mullins & Randy Komisar, Ethical Corporation, "Patagonia's steep climb to success"
To read as a PDF, click here.

John Mullins & Randy Komisar, Economic Times, "Biyani: When bad news is good news"
http://economictimes.indiatimes.com/Features/Corporate-Dossier/Biyani-When-bad-news-is-good-news/articleshow/5225190.cms?curpg=1

John Mullins & Randy Komisar, ChangeThis, "The Importance of Discovering Your Plan B"
To read as a PDF, click here.

John Mullins,
The Wall Street Journal. "Why Business Plans Don't Deliver: The five most common flaws and how to fix them"
http://online.wsj.com/article/SB10001424052970204830304574133501980701202.html

John Mullins, MIT Sloan Management Review, "Discovering Unk-Unks"
To read as a PDF, click here
.

John Mullins, Business Strategy Review, "Can We Teach Entrepreneurship?"
To read as a PDF, click here.

John Mullins, Business Strategy Review, "Fundamentally Fit"
To read as a PDF, click here.