Buy Now

Videos & Podcasts

Read the Reviews of Getting to Plan B

Read what business leaders are saying about Getting to Plan B

“This is a fantastic book. The stories are excellent . . . deep and insightful . . . and the storytelling is real. Getting to Plan B isn’t as much about second tries as it is about the authors’ helping you understand what it takes to drive an early-stage company to success.”

Bill Campbell, Chairman, Intuit

“This great book will guide business leaders and help them stay focused as they transform their plans. Whether they are reshaping a new business model, or executing a quarterly strategy review in an ongoing business, this book will help leaders overcome the unpredictable waves and obstacles that stand in the way of their envisioned goals.”

Takaaki Hata, Partner, Globis Capital Partners, Tokyo

Getting to Plan B is the definitive handbook about the mind-set and moves required to lead any company in our messy and ever-changing world. This is more than the most useful book I’ve ever read on entrepreneurship: Mullins and Komisar challenge and redefine how organizational strategy and innovation ought to be managed in any company."

Robert Sutton, professor, Stanford University, and author of The No Asshole Rule

Getting to Plan B is a treasure trove of clear, practical lessons for entrepreneurs. It is real-world, hard-hitting, and prescriptive—not the fuzzy theoretical stuff found in too many business books. Komisar and Mullins repeatedly challenge conventional wisdom with experience and insight. This is a must-read.”

John Doerr, partner, Kleiner Perkins Caufield & Byers

“John and Randy perfectly capture the trials and triumphs of entrepreneurship. They weave in antidotes that can be successfully applied. I wish this book was published a decade back—I could have used it as an entrepreneur. Now as a venture capitalist I would suggest this as required reading to all my CEO’s.”

Vani Kola, Founder, Indo U.S. Ventures, Bangalore

Read what the business press is saying about Getting to Plan B

The Smart CEO, October 15 2011

La Vanguardia, August 24 2010
To read, click here.

blog universia, August 18 2010

The Academy of Management Perspectives, August 9 2010
To read, click here.

Hong Kong Economic Journal Monthly, August 3 2010
To read in Chinese, To read, click here for Page 1 and here for Page 2.

Capital Weekly, July 23 2010
To read in Chinese, click here.

El Pais, May 9 2010
To read in Spanish
, click here.

ABC newspaper (Spain), April 25 2010
To read in Spanish
, click here.

Capital CEO, March 2010
To read in
Cantonese, click here.

Scott Allison's Blog, February 24 2010

Hong Kong Economic Times,
February 4 2010
To read in Cantonese
, click here.

Ladue News, Commerce Matters with Benjamin Akande, January 21 2010

Scrollin' On Dubs blog, January 7 2010

Inc. Magazine, December 30 2009

Impact Executives, Harvey Nash Group, December 15 2009
To read, click here.

Business India, December 13 2009
To read, click here.

OutlookBusiness, December 12 2009
To read, click here
for Part 1 and here for Part 2.

Business Today, November 29 2009
To read, click here.

VentureWoods, November 13 2009

The Strategist, Business Standard
November 10 2009

The Chilli Pages, Volume 9-16

Entrepreneur, October 2009
To read, click here., October 13 2009
2009/10/getting-to-plan-b/, October 12 2009

TechCrunch Europe, October 9 2009


Financial Times, October 1 2009
To read as a PDF, click here

CNBC, September 29 2009

Crain's New York, September 25 2009

MIT Sloan Management Review,
September 25 2009

BizEd, September/October 2009
To read as a PDF, click here.

The Huffington Post,
September 14 2009


StartupCafe, September 7 2009

Inc. Magazine, September 1 2009
0901/review-getting-to-plan-b.html, August 31 2009

WSJ Blog: Venture Capital Dispatch