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Meet Getting to Plan B Author, John Mullins:

Photo of Randy
            Komisar and John Mullins

(Photo: left to right, Randy Komisar, John Mullins)

When JOHN MULLINS is not on a trip soaking up new knowledge about entrepreneurship in India, Africa, or some other emerging market, he lives with his wife, Donna, mostly in London and occasionally in Colorado. He researches and teaches entrepreneurship and venture capital at the London Business School and in regular workshops on four continents. He is a veteran of three entrepreneurial companies, two of which he co-founded and one he took public. He is the author of the definitive work on assessing entrepreneurial opportunities, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan. John's latest book, The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash, has been called "mandatory reading for every entrepreneur before even thinking about seeking angel or venture capital funding"; in it he offers the most sure-footed path to starting, financing, or growing your venture. John has written numerous journal articles and cases on entrepreneurial companies, and speaks regularly to a variety of audiences on topics on entrepreneurship and venture capital.

Learn more about John’s work: